Corona Kicks Off “Find A Cure” Text Donation Campaign With The V Foundation

100 Percent of Net Proceeds Will Go Directly To Support Cancer Research

Crown Imports announced a new text donation campaign for Corona Extra and Corona Light to help The V Foundation for Cancer Research raise money to find a cure for cancer. Since its inception in 1993, The V Foundation, founded by legendary North Carolina State basketball coach Jim Valvano and ESPN, has raised more than $100 million for cancer research and awarded 400-plus cancer research grants nationwide.
Beginning March 1 and running through April 5, the “Find a Cure” text donation campaign encourages consumers to text the phrase “DontGiveUp” to 85944 to donate $5 to The V Foundation, with 100 percent of the money raised going directly to fund cancer research. In timing with the popular March basketball tournament, patrons at thousands of partnering bar or restaurant locations across the country can present their donation “Thank You” confirmation text to their server to have their name and contribution put on display.  In addition, some participating accounts (where legal) will also be giving away Corona-branded merchandise, apparel and more.
“Crown and Corona are committed to giving back to such a deserving cause, and it’s our end goal to reach as many consumers as possible – both on-premise and online – to contribute a sizeable donation to further cancer research,” said Bill Hackett, president of Crown Imports, Corona’s exclusive U.S. importer.  “The ‘Find a Cure’ text donation campaign is just another part of our ongoing partnership with The V Foundation – helping to raise awareness and funds for such an important cause.”

In addition to donating through text, consumers can also visit the Corona Extra and Corona Light Facebook pages to contribute to The V Foundation directly, as well as share the “Find a Cure” promotion with their friends.  In its first promotion with The V Foundation last December, Corona Light brand enthusiasts helped raise $20,000 for the organization as part of an awareness campaign via the brand’s Facebook fan page.

“We are so excited to be teaming up again with Crown and Corona to progress my brother Jim’s dream of finding a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation. “Although much has been accomplished during the last 17 years, it’s through collaborative partnerships like these that help raise the bar to putting an end to a disease that affects millions of people around the world.”

Corona’s “Find a Cure” text donation promotion will run from March 1 through April 5, 2011. To learn more about this promotion and Crown Imports’ ongoing partnership with The V Foundation, visit or  Direct donations can also be made by going to

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For more information, visit

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

About The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit