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ESPN Radio’s “Don’t Give Up ESPYs V Foundation Auction” Raises More Than $810,000

More than $1.8 Million Raised When Combined with ESPY Celebrity Golf Classic

The seventh annual “Don’t Give Up ESPYs V Foundation Auction” raised $810,955 for The V Foundation for Cancer Research, a 61% percent increase over last year’s total of $504,000 and more than four times the inaugural event’s $201,000. The event has raised more than $4,900,000 in its seven years.

The annual event offered more than 200 items and experiences via auction either online from July 3-13 or as part of an ESPN Radio 18-hour, on-air radiothon Wednesday, July 13.

When combined with the ESPY Celebrity Golf Classic, more than $1,860,000 million was raised for cancer research during ESPYs Week.

Donations were also a big a part of the auction’s success, as listeners responded to show hosts’ on-air invitation: “If you don’t have the money to bid, every donation helps no matter what size.”

The radio auction, a Team ESPN corporate outreach initiative, coincided with the 11th annual ESPY Celebrity Golf Classic. Held at Industry Hills Golf Club at Pacific Palms in Industry Hills, Calif. on Tuesday, July 12, the 2011 ESPY Celebrity Golf Classic raised more than $1,050,000 in net proceeds for The V Foundation for Cancer Research.

ESPN Radio
ESPN Radio is the country’s largest sports radio network, providing more than 9,000 hours of talk and event content annually to more than 700 stations, including owned stations in New York, Los Angeles, Chicago and Dallas, and more than 350 full-time affiliates. ESPN Radio’s event programming features the NBA (and The Finals), MLB (and the World Series), college football (including the BCS and regular-season schedule) the USGA’s U.S. Open, and the 2014 FIFA World Cup.

Weekday studio programming includes: Mike and Mike in the Morning (Mike Greenberg and Mike Golic) 6-10 a.m.; The Herd with Colin Cowherd 10 a.m.-1 p.m.; The Scott Van Pelt Show 1-4 p.m.; and The Doug Gottlieb Show 4-7 p.m. 

ESPN Radio also offers the only all-sports Spanish radio network, ESPN Deportes, which has 42 affiliates with stations in eight of the top 10 Hispanic markets, including owned KZMP-AM 1540 in Dallas. ESPN Deportes Radio programming features top soccer events and leagues such as Copa America, Spain’s La Liga, MLS and also Sunday Night Baseball.

The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org. 

Team ESPN
Team ESPN encompasses ESPN’s multi-faceted corporate outreach initiatives, including volunteerism, corporate giving and cause marketing, while utilizing its diverse media assets. Its slogan is Fans Helping Fans®. Primary charitable programs include The V Foundation for Cancer Research and sports-related initiatives including Boys and Girls Club’s programs, Special Olympics and other sports for the disabled, sports wishes through Make-A-Wish; and military/veteran’s programs. www.teamespn.com.