ESPN’s Fourth Jimmy V Week Sets New Record
More Than $1.2 million Raised for Cancer Research
The final tally of contributions to The V Foundation for Cancer Research, driven by ESPN’s Jimmy V Week for Cancer Research in December, set a record of $1,238,799. It was announced by Nick Valvano, Chief Executive Officer of The V Foundation, and George Bodenheimer, President of ESPN and ABC Sports and a V board member.
The week-long initiative, Dec. 1-7, featured content across ESPN platforms to drive donations through December for a 30 percent increase. The 2009 total was $950,000. In the four years, Jimmy V Week has raised nearly $4 million ($3,868,799) for cancer research. The V Foundation awards 100% of donations directly to cancer research.
Valvano said, “I’m amazed how ESPN employees continue to raise and surpass the bar on this initiative. Fans are aware of ESPN employees’ enthusiasm for providing great sports coverage. They also have a great passion for giving back and beating cancer.”
Bodenheimer added, “I am continually inspired by our ESPN people and the staff and board of The V Foundation. It’s great that so many fans are joining us in this fight.”
Jimmy V Week launched with a simulcast of Jim Valvano’s 1993 ESPYs speech across ESPN media. The week concluded with the ninth annual Jimmy V Women’s Basketball Classic Presented by Corona Extra and the 16th annual Jimmy V Men’s Basketball Classic Presented by Corona Extra doubleheader from Madison Square Garden.
As part of a Team ESPN initiative, employees companywide volunteered for several months to develop creative content applications to implement the Jimmy V Week strategy. In 2010, ESPN employees helped raise more than $3 million for cancer research through a variety of events.
The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.
Team ESPN encompasses ESPN’s multi-faceted corporate outreach programs including volunteerism, corporate giving and cause marketing, while utilizing its diverse media assets. Through Team ESPN, ESPN, its employees, and its fans work together to make a difference in our world and the communities in which we work. Team ESPN… Fans Helping Fans ® www.teamespn.com.
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