The V Foundation Launches Social Media Campaign
Campaign Proceeds Will Fund a Leukemia Grant
The V Foundation for Cancer Research, one of the nation’s leading cancer research fundraising organizations, is proud to announce its 2010 Summer Social Media Campaign to raise $1 million for leukemia research. The Campaign begins July 8th and will continue through August 7th. During this time, The V Foundation will focus on raising money through social media outlets such as Facebook, Twitter, and YouTube.
“With the increased use of social media and networking, this campaign is a great way to spread the word about the latest developments and progress in cancer research in hopes of raising money for a leukemia grant,” said Nick Valvano, CEO of The V Foundation for Cancer Research. “It will keep us connected with our supporters as we seek their help to battle this disease.”
The V Foundation will produce a one minute video optimized for the web and push the message through all social channels. To help promote the campaign, The V Foundation is partnering with Stanford, Bazaarvoice, 24 Hour Fitness and other corporate partners. Some of the media outlets used will be Twitter, Facebook, blogs written by Nick Valvano and YouTube.
About The V Foundation for Cancer Research
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $95 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received seven consecutive top 4-star ratings from Charity Navigator, awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.
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