The V Foundation Selected as Official Non-Profit Beneficiary of 2010 Breeder’s Cup World Championships

Fans may donate to Charity through Online Breeders’ Cup Ticket Purchase

The Breeders’ Cup today announced it has selected The V Foundation for Cancer Research as its primary non-profit beneficiary for the 27th running of the Breeders’ Cup World Championships, to be held November 5-6 at Churchill Downs in Louisville, Ky. This is the second year in a row The V Foundation has been the primary non-profit beneficiary of the Breeders’ Cup World Championships. In 2009 the Breeders’ Cup raised $136,000 for The V Foundation, an organization founded by ESPN and Jim Valvano in 1993.

In addition to The V Foundation, the Breeders’ Cup will continue to raise funds and awareness for equine-related charities it has supported since its inception in 1984.

Fans will have the opportunity to make contributions to The V Foundation when purchasing tickets for this year’s Breeders’ Cup during the online ticket process. Breeders’ Cup Tickets go on sale to the general public on Saturday, June 5. For fans that donate $25 or more to The V Foundation for Cancer Research they will receive an exclusive framed collage of Zenyatta, the 2009 Breeders’ Cup Classic winner.

In addition to the ticket promotion, The V Foundation will participate in the weeklong series of events at the Breeders’ Cup, both on and off the track in a variety of ways:

•    An undercard race during the Breeders’ Cup World Championships will be named Jimmy V “Don’t Give Up…Don’t Ever Give Up” in honor of the continued relationship
•    Information locations on-site at Churchill Downs about the Foundation
•    Involvement with the Thursday kickoff Breeders’ Cup Winner’s Circle Celebration  
•    Activities on and off-site that will allow fans, corporations and private donors to participate in the fundraising efforts
•    Digital marketing promotions
•    Promotional activities surrounding the 2010 ESPY Awards
•    Hosting a fundraising event in Louisville with the Breeders’ Cup
•    Coverage of the charitable activity during ESPN/ABC’s telecast of the 2010 Championships in the U.S. and abroad and during the Breeders’ Cup simulcast show
•    Special auction items

“We are pleased to continue our relationship with The V Foundation. It is a charity that is committed to supporting cancer research,” said Greg Avioli, Breeders’ Cup President and CEO. “We all know someone that has been affected by this disease and we look to do our part as partner to help support The V Foundation’s mission to finding a cure.”

George Bodenheimer, president of ESPN and ABC Sports and a V Foundation board member, commented “The collaboration between Breeders’ Cup and ESPN both, in advance and at the track, was a really special effort. Together we are making a difference.”

About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships.  The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program, which will provide racetracks and horsemen nearly $4 million in purse enhancements this year. Total purses for this year’s two-day event at Churchill Downs, Nov. 5-6, will be $26 million. The 2009 Breeders’ Cup delivered nearly $125 million in winning wagers to fans at betting locations around the globe. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and on YouTube.

About The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, the legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $95 million to fund cancer research grants nationwide. It awards 100 percent of direct cash donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received seven consecutive top 4-star ratings from Charity Navigator, awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information, please visit