ESPN’s Fifth Jimmy V Week Sets Fundraising Record
More Than $1.3 Million Raised for Cancer Research; Five-Year Total Surpasses $5 Million Milestone
ESPN’s fifth Jimmy V Week for Cancer Research raised a record $1,301,530 in contributions for The V Foundation for Cancer Research during the month of December – surpassing the previous best of $1,238,799 set in 2010. In five years, Jimmy V Week has generated more than $5 million ($5,170,329) in total contributions for The V Foundation for Cancer Research.
The record-setting tally was announced by Nick Valvano, chief executive officer of The V Foundation, and George Bodenheimer, executive chairman of ESPN and V board member.
“I couldn’t be more grateful to the ESPN team for their support of Jimmy V Week,” said Valvano. “This year’s tremendous fundraising efforts, coupled with ESPN’s unwavering dedication to our cause, led to a record-breaking donation total for the week.”
Bodenheimer added, “I’m so proud of our employees and grateful for our fans who joined us in this remarkable achievement. Truly inspiring.”
The fifth Jimmy V Week initiative, Nov. 30 – Dec. 6, launched with a simulcast of Jim Valvano’s 1993 ESPY’s speech across ESPN networks. Programming throughout the week featured special content and messaging across ESPN platforms to drive donations through December. The V Foundation awards 100 percent of donations directly to cancer research.
Through Team ESPN, the company’s corporate outreach initiative, employees volunteered for months to develop creative content and new applications for Jimmy V Week. In 2011, ESPN employees helped generate nearly $4 million in contributions for cancer research.
The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.
Team ESPN encompasses ESPN’s multi-faceted corporate outreach programs including volunteerism, corporate giving and cause marketing, while utilizing its diverse media assets. Through Team ESPN, ESPN, its employees, and its fans work together to make a difference in our world and the communities in which we work. Team ESPN… Fans Helping Fans ® www.teamespn.com.
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