Jimmy V Week Sets New Record
For the past five years, just as college basketball is getting started, ESPN’s Jimmy V Week for Cancer Research initiative has been raising funds for The V Foundation. This year, Jimmy V Week raised more than $1.3 million and broke its previous record from 2010.
Throughout the week, ESPN airs special content dedicated to the mission of The V Foundation and a simulcast of Jim Valvano’s 1993 ESPY’s speech across the ESPN networks. People used the hash tag #jimmyv and on the final night of Jimmy V Week it was a trending topic on Twitter.
In my lifetime, one of every two men and one out of every three women in the United States will be diagnosed with cancer. ESPN’s initiative has raised more than $5.1 million through the Jimmy V Week promotions and 100 percent of those donations will go directly to cancer research.
The V Foundation is extremely grateful for the partnership with ESPN and initiatives like this one.