Hooters Continues the Fight Against Breast Cancer with Annual Fundraising Campaign for The V Foundation

Hooters to raise funds for breast cancer research and drive the importance of early detection by hosting mobile mammogram units at select locations

Hooters of America, LLC, announced its annual breast cancer research fundraising campaign to raise money in support of The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations.  All Hooters donations will directly benefit The V Foundation, which has funded more than $115 million in cancer research grants nationwide with 100 percent of direct cash donations funding cancer research. 

“For the past 11 years, Hooters has found a great partner in The V Foundation and has raised hundreds of thousands of dollars toward breast cancer research,” said Dave Henninger, chief marketing officer, Hooters of America. “One in eight women are affected by breast cancer and with more than 300,000 Hooters Girl alumnae, this fundraising campaign is an opportunity for our guests to join us in our steadfast commitment in support of a cause that means so much to the Hooters family.”   

This year’s campaign begins in October to align with national Breast Cancer Awareness Month. Now through December 1, participating Hooters locations across the country will feature special beverages as part of the fundraising effort, including Montevina Pinot Grigio, Simply Naked Red Blend, a Tropical L.I.T. cocktail and non-alcoholic strawberry lemonade. For each of these drinks purchased during the campaign, Hooters will donate $1 to The V Foundation. In addition, for every 2014 Hooters Calendar and select Hooters merchandise purchased, Hooters will donate 50 cents toward the breast cancer research fundraising campaign.

Dine-in guests also have the opportunity to add a cash or credit card donation to The V Foundation to their bills, and pink Hooters wristbands are available for a $1 minimum donation, while supplies last. Several signature fundraising events will take place at Hooters locations across the country.

“Hooters has been a loyal corporate partner to The V Foundation throughout the years,” said Susan Braun, CEO of The V Foundation.  “Their dedication to the fight against breast cancer is admirable, based in the loss of a beloved staff member.  They are working to make a difference with their support of early detection and cancer care.”

Since 2002, Hooters has donated more than $2 million to The V Foundation through the Kelly Jo Dowd Breast Cancer Research Grant. Hooters established the grant in honor of the late Kelly Jo Dowd, the 1995 Hooters Calendar Cover Girl and former manager of the Hooters of Palm Harbor, Fla., who lost her battle with breast cancer in 2007. 

Dowd spent the last years of her life educating her Hooters Girl family of the importance of breast cancer awareness and early detection. Before she passed, Hooters made a promise to carry on her mission of educating her extended Hooters family, which includes 17,000 current Hooters Girls.  The iconic Hooters Girls will don pink shoelaces and wear special pink tank tops to raise awareness for the fundraising effort.

In addition to raising money to help find a cure for the disease that affects one in eight women, Hooters will host mobile mammography units at several locations throughout the U.S to help spread awareness for early detection and rally local communities around the cause.

For more information about the Hooters breast cancer research fundraising campaign or to learn how you can make a donation at your nearest Hooters location, visit  For more information about The V Foundation for Cancer Research, please visit

About Hooters of America, LLC
Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit or follow us at or