News

PopCap brings eight games to the Humble Weekly Sale, helps support cancer research

PopCapTM Games, a division of Electronic Arts Inc. and creators of award-winning hits including BejeweledTM, ZumaTM, PeggleTM and Plants vs. ZombiesTM, has teamed up with pay-what-you-want plus charity organizers, Humble Bundle, to launch the Humble Weekly Sale: PopCap today. The promotion runs for one week and features eight irresistible puzzlers and casual games on Steam and OriginTM for Windows, with select games also available for Mac.

Purchases include these vibrant games on OriginTM for Windows with most games also available for Mac. You can also optionally redeem your games on Steam. Full system requirements for the games can be found here.

The promotion is live at HumbleBundle.com/Weekly.

Customers can pay $1 or more for Peggle Deluxe, Bejeweled 3, BookwormTM Deluxe, Escape Rosecliff IslandTM and Feeding Frenzy 2 Deluxe. Customers who pay $6 or more will also receive Plants vs Zombies Game of the Year Edition, Peggle Nights and Zuma’s RevengeTM.

“We’re so excited to be working with PopCap Games to put together such a fun Weekly Sale, and to use this opportunity to support The V Foundation and Melanoma Research Alliance,” said John Graham, co-founder of Humble Bundle.

“The only thing better than playing PopCap games is helping to raise money for charity with PopCap games!” said John Vechey, VP and General Manager, PopCap. “We’re thrilled to work with Humble Bundle and give gamers around the world the chance to give to charity.”

Customers can choose to support two charities with their purchase: The V Foundation, dedicated to saving lives by finding cures for cancer, and the Melanoma Research Alliance, the largest private funder of melanoma research. PopCap will be forgoing 100% of its proceeds. Humble Bundle will pay the contribution amount to the charities as specified by the customer.

“We are so grateful to PopCap and Electronic Arts for their generosity in creating this program,” said Susan Braun, CEO of The V Foundation.  “To allow people to enjoy the games they love and also contribute to cancer research through The V Foundation is a great partnership.”

“MRA is thrilled to bring forward this program with PopCap and Electronic Arts, allowing users to support groundbreaking melanoma research,” said Wendy Selig, President and CEO of the Melanoma Research Alliance. “With so much progress being made in the melanoma field, this unique and collaborative fundraising initiative will have tremendous impact for patients and their families.”

The Humble Weekly Sale: PopCap runs for one week and ends on Thursday, March 13, 2014 at 11:00 a.m. Pacific Time.

About PopCap
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has studio locations in Seattle, San Francisco, and Shanghai.

About Melanoma Research Alliance
MRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. MRA has dedicated more than $51 million to research seeking to better prevent, diagnose, and treat melanoma, the most deadly type of skin cancer.  Due to the ongoing support of its founders, 100% of every dollar MRA raises goes to support its melanoma research program. The organization is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma.  MRA’s ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations and corporations. For more information, please visit CureMelanoma.org.

About Humble Bundle
Humble Bundle organizes pay-what-you-want plus charity promotions for awesome digital content and puts the power directly in the hands of the consumers, offering them fully-featured titles at prices they set themselves. Consumers pay what they want and decide how to allocate their money between the developers, charity and a humble tip. Humble Bundle also offers the Humble Store, a digital storefront that features great games at great prices with a portion of sales going to select charities. Since the company’s launch in 2010, Humble Bundle has worked with hundreds of independent developers and major publishers and raised more than $33 million for charity. Humble Bundle is a modest team with a dream, supported by more than 4 million customers.

Popcap, Bejeweled, Bookworm, Escape Rosecliff Island, Feeding Frenzy, Peggle, Plants vs. Zombies, Zuma, Zuma’s Revenge and Origin are all trademarks of Electronic Arts Inc.