Constellation Brands Raises Record $1 Million This Year for The V Foundation
The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations, is thrilled to announce Constellation Brands’ Beer Division contributed more than $1 million this year to the fight against cancer. The annual donation is Constellation Brands’ largest in its five-year partnership with the Foundation, and it is a result of its most successful “Each Corona Gets Us Closer to a Cure” initiative to date.
“At some point, everyone is impacted by this terrible disease. We are truly honored and committed to partnering with The V Foundation to fulfill their mission of finding a cure,” said Bill Hackett, President of Constellation Brands’ Beer Division. “I am proud and humbled by the generosity and engagement of my colleagues, our distributor partners, retailers and loyal consumers to join us in this fight.”
Since 2010, Constellation Brands has raised more than $3 million for The V Foundation. The record donation this year was made possible by several initiatives, including retail promotions, off-premise programming and direct contributions tied to Corona Extra and Corona Light sales, as well as charitable golf tournaments and other employee events. Constellation donates a portion of proceeds from the sale of each case of Corona sold during the “Each Corona Gets Us Closer to a Cure” campaign every March, honoring the late Jim Valvano’s passion for basketball.
“Constellation’s program reaches people all over the country, through distributors and restaurants and retail stores, letting all involved know how important cancer research is to ending this dreaded disease,” said Susan Braun, CEO of The V Foundation. “Their generosity is amazing, and it encourages generosity in others. The V Foundation Board joins me in thanking everyone who takes part in “Each Corona Gets Us Closer to a Cure” for another year of hard work and outstanding support.”
The V Foundation awards 100 percent of all donations and net proceeds of events directly to cancer research. The V Foundation distributes research grants to the most promising scientists nationwide through a competitive process vetted by a Scientific Advisory Committee. Constellation also supports The V Foundation’s annual Dick Vitale Gala and Jimmy V Men’s Basketball Classic.