The V Foundation for Cancer Research® Partners with Medifast® to Launch Dual Fuel™ Sports Nutrition Products
The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations, today announced a partnership with Medifast and its recently formed sports nutrition product line, to launch special edition Dual Fuel™ products. Product sales will benefit The V Foundation for Cancer Research, started by famed college basketball coach Jim Valvano.
“We are excited about the opportunity to launch the Dual Fuel™ sports nutrition product with Medifast, given their history and stellar reputation in the health and wellness industry,” said Susan Braun, CEO of The V Foundation for Cancer Research. “The partnership is a natural fit for our organization, supporting athletes while also supporting our mission to help save lives through cancer research.”
Through the partnership, Medifast, a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs, will act as a manufacturer of sports nutrition products branded as Dual Fuel™ with The V Foundation for Cancer Research seal marked on select products. The products are available for purchase at JimmyV.DualFuelNutrition.com, and 10% of sales will go back to the Foundation.
“We are grateful to help advance the mission of The V Foundation for Cancer Research through expansion into the sports nutrition market” said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. “Having developed a friendship with Jim Valvano when I started my career as his graduate assistant, this is a very meaningful launch. He was not only a world-class player and coach, but a fantastic person, and The V Foundation helps maintain his legacy by creating an urgent awareness of the war against cancer.”
Dual Fuel™ Bars are made with a proprietary dual layer combination—one crispy and crunchy made with healthy whole grains, the other sweet and chewy, made with real peanut butter or Cocoa—for the right combination of carbohydrates and protein to help meet energy needs and fuel recovery after exercise.
These products contain milk protein and whey protein, which is known to be digested and absorbed relatively quickly by the body. Dual Fuel™ bars also contain no artificial flavors, colors, sweeteners or preservatives, and only 3 grams of sugar and 150 calories, compared to other leading national products that typically contain between 8 to 21 grams of sugar and 170 to 280 calories. Initially, the bars will come in two flavors, peanut butter fudge and double chocolate.
Dual Fuel™ Ready-to-Drink Shakes are made with high quality dairy protein and electrolytes to help rehydrate, and fuel the body after exercise. These shakes contain 18 grams of protein and are made with real cocoa or vanilla extract, sweetened with monk fruit and stevia extract, and contain no artificial flavors, colors, sweeteners or preservatives and are a good source of antioxidant Vitamins A, C, & E. Initially, the shakes will come in two flavors, chocolate milkshake and vanilla blast.