In Their Own Words: George Bodenheimer

The V Foundation is successful thanks to the contributions of many: donors, corporate partners, our incredible Board and Scientific Advisory Committee and the amazing researchers who we award grants. With “In Their Own Words,” we sit down with key members of our team to learn more about their commitment to the V Foundation and their personal desire to put an end to cancer. In this edition, we chat with George Bodenheimer, the former President and Executive Chairman of ESPN and the current chair of our Not a Moment to Lose campaign.


The V Foundation: What is your personal connection to cancer?
George Bodenheimer: Cancer has affected my family, friends and co-workers over many years. For this reason, it has a very personal connection to me.


TVF: What made you decide to donate the proceeds from your book, “Every Town is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom”, to the V Foundation?
GB: It was an easy decision to combine two things I am currently working on: promoting my book and chairing the V Foundation’s fundraising campaign, Not a Moment to Lose. I frequently speak both publicly and to businesses about the book, and doing so provides an opportunity to discuss the work of the V Foundation and our fundraising efforts. All of the proceeds from the sale of the book are donated to the V Foundation.


TVF: You have a long history with ESPN. Why is the ESPN team so passionate about the V Foundation?
GB: ESPN is like a family. The employees support each other, particularly in times of need. It is a hallmark of the company. The V Foundation was created when our colleague, Jim Valvano, was stricken with cancer. Passionately supporting the V Foundation is firmly ingrained in the culture of ESPN.


TVF: Why do you personally believe in the V Foundation’s mission?
GB: Serving on the Board of Directors of the V Foundation since 1998 has given me an up-close view of the spectacular work being done by the researchers and doctors and the courage and strength of countless cancer patients. It is humbling to play a small role in assisting both, and I consider it an honor to work on behalf of the V Foundation.


TVF: What does a victory over cancer look like to you?
GB: Fulfilling Jim Valvano’s goal, so powerfully stated at the inaugural ESPY Awards in 1993, that someone else might survive, might prosper and might actually be cured of this dreaded disease.


Learn more about George’s book, “Every Town Is A Sports Town”.