ESPN is committed to helping find cures for cancer and has been proud to support the V Foundation for Cancer Research ever since ESPN commentator Jim Valvano echoed his famous words “Don’t Give Up . . . Don’t Ever Give Up!”® at the 1993 ESPYS. Through two primary fundraisers — Jimmy V Week in December and ESPY Day in July — ESPN has raised millions of dollars for the V Foundation.
V Week is a weeklong initiative across multiple ESPN platforms and programs to help raise funds for the V Foundation. V Week launches on Giving Tuesday, and the following night features a simulcast of Jim Valvano’s 1993 ESPYs speech on all ESPN domestic media networks. ESPN includes fundraising messaging in programming throughout the week, and concludes with the Jimmy V Women’s and Men’s College Basketball Classics.
ESPY Day, a vision of former ESPN president and V Foundation Board Member George Bodenheimer, engages viewers in the fight against cancer through fundraising initiatives across multiple platforms, including the ESPN Radio ESPY Day Auction, ESPY Celebrity Golf, and the Sports Humanitarian of the Year Awards.
PROUD TO SUPPORT
ESPN is also proud to support the Stuart Scott Memorial Cancer Research Fund and the John Saunders Pediatric Research Fund – funds that have been established in honor of two legendary ESPN sportscasters and champions of the V Foundation.