For both the V Foundation for Cancer Research and Valette Wines, partnership means more than shared goals: it means shared values. Based in Healdsburg, California, Valette Wines creates wines with purpose.
Valette’s partnership with the V Foundation is especially close to Chef-Vinter Dustin Valette’s heart. Dustin’s father, Bob “Pops” Valette, dedicated 47 years to flying for California’s fire service. Watching Pops serve gave Dustin a deep appreciation for the sacrifices firefighters make and the hidden dangers they face long after the flames are out. Firefighters face significantly increased cancer risk due to carcinogen exposure in the line of duty, and the V Foundation’s Firefighter Cancer Research Fund supports cutting-edge research to prevent and treat the cancers disproportionately affecting them.
From feeding community members displaced during devastating local wildfires to supporting schools and youth programs throughout Sonoma County, Dustin believes that supporting the community is essential to success. That’s why from now through December 31, 2026, Valette Wines is donating 10% of all new customer sales to the V Foundation’s Firefighter Cancer Research Fund. And because the V Foundation has an endowment to cover administrative expenses, 100% of those donations go directly to cancer research.
If you go to valettewines.com and use code V10 at checkout, Valette Wines will donate 10% to the V Foundation and the research working to save firefighters’ lives. Every bottle purchased is a toast to Pops, to firefighters everywhere, and to the cancer researchers working to save their lives.
