Partner since 2022
In the first three years of our partnership, First Watch has donated more than $2 million to the V Foundation for Cancer Research – powered by kids helping kids.
Kindness is a way of life at First Watch. From holding the door open to paying forward a pancake or two, simple acts of generosity can brighten any day. And in this partnership, First Watch’s youngest brunchers are the true heroes.
Since 2022, First Watch has donated a portion of every kid’s meal sold at more than 630 locations nationwide to the V Foundation’s Dick Vitale Pediatric Cancer Research Fund, helping fuel life-saving pediatric cancer research. First Watch is also a proud, long-time sponsor of V Foundation board member and ESPN Analyst Dick Vitale’s annual gala.
Beyond kid’s meal donations, First Watch has inspired even more generosity through its local pre-opening Friends & Family events, where guests are welcomed with a complimentary meal and invited to donate the value of their experience to support the V Foundation’s mission.
Together, we’re proving that everyday choices can have an extraordinary impact. Learn more.
