First Watch

Partner since 2022

Just being kind is a way of life at First Watch. From holding the door open to paying forward a pancake or two, the concept knows that simple acts of kindness can make any day that much brighter. And First Watch’s youngest brunchers are the true heroes of this partnership. 

To fund life-saving research and give every kid the chance to help another battling cancer, First Watch donates a portion from the sale of every kid’s meal at its locations nationwide to the V Foundation’s Dick Vitale Fund for Pediatric Cancer. 100% of these donations go toward pediatric cancer research and programs to help build a healthier future for children battling cancer. 

From little things – and kid’s meals, brunch and coffee drops, and stories (like Sadie and Cannon’s) – big things grow, and during the partnership’s first two years, First Watch has donated more than $1,000,000 to the V Foundation thanks to kids helping kids.

First Watch is also proud to continue its ongoing sponsorship of Dick Vitale’s annual gala, hosted in Sarasota, FL. Since 2006, ESPN Analyst and V Foundation board member, Dick Vitale has hosted an event in Sarasota, FL, to raise money for pediatric cancer research and the V Foundation. 

Hear from First Watch’s youngest brunchers about what “kids helping kids” means to them. 

About First Watch

First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP’s coveted Culture at Work Award. There are more than 520 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.firstwatch.com.

First Watch President & CEO, Chris Tomasso, with longtime V Foundation Board Member and First Watch friend, Dick Vitale. As a corporate partner, First Watch collaborates with the V Foundation and Dick Vitale to strengthen awareness and funding, 100% of which goes directly to pediatric cancer research grants. 

First Watch teams in Pennsylvania led by Angela Mitchell, Regional Vice President of Operations, delivered warm meals and fresh juices to workers at Children’s Hospital of Richmond at VCU to thank them for all their tireless work to care for kids battling cancer and other diseases. 

First Watch teams in Pittsburgh, Pennsylvania, led by Tim Stranko, Regional Vice President, delivered Project Sunrise coffee and Brunch Bucks to staff at the Children’s Hospital of Pittsburgh as a way to brighten their day during Pediatric Cancer Awareness Month.

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