The new series of PSAs is available in 6-, 15-, 30- and 60-second video and audio formats and will run across the United States on TV, radio, digital and print media, encouraging us all to give 100% to accelerate Victory Over Cancer® and save lives.
The V Foundation worked with GSD&M to develop the campaign, which positions the fight against cancer as a team sport, inspired by our sports heritage and founder, Jim Valvano. Every effort counts, whether it’s a major donation, a small contribution, or simply raising your voice to spread the message.
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