Vida Henderson, PhD, PharmD

Funded in collaboration with ESPN

Research studies that test how new cancer drugs work often don’t include all members of the United States population. Scientists are unable to tell how well these new treatments work in diverse groups. Our team will study how Black cancer patients and their families decide whether participating in a research study is right for them. We will talk with Black cancer patients and their families, doctors, cancer support groups, and Black community members to help us develop a public service video about clinical trials. We will also develop a plan to share information about clinical trials among Black communities. This approach will help us develop a public service video that is based on the needs, experiences, and strengths of Black communities that can be shared widely.

Location: Fred Hutchinson Cancer Center - NC
Proposal: Applying Business Marketing Strategies to Improve Equity in Cancer Clinical Trials
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