Partner since 2022
PSD is the leader in the underwear category specializing in premium, affordable and stylish printed briefs made by and built for athletes, artists and trendsetters. PSD teamed up with Hooters to create an exclusive Breast Cancer Awareness Collection featuring a new take on their bestselling Hooters uniform to raise money and awareness in the fight against breast cancer. During the month of October, PSD donates 100% of the net proceeds from the sales of the Breast Cancer Awareness Collection to the V Foundation and Hooters generously forfeits their license royalty on the collaborative styles to be donated to the V Foundation.
The Breast Cancer Awareness Collection is available during the month of October on psdunderwear.com and in select Hooters restaurants across the nation.