Victory Over Cancer Classic Golf Platform
The Victory Over Cancer Classic golf platform launched in 2021 and has raised over $800,000 since inception. By creating a tournament that offers an additional touchpoint for Constellation Brands team members and distributors, you can:
- Provide a tried-and-true opportunity to steward the retail customers and distributors that help you sell more beer
- Provide a proven fundraising solution that requires minimal resources
- Raise more funds
- Establish Victory Over Cancer Classic presence in new markets
Contact [email protected] for more information and to get started!
Launch a Retail Promotion for the V Foundation
Retail promotions are a powerful way to turn everyday purchases into life-changing impact. By engaging customers at the point of sale or online, retailers can raise critical funds for breakthrough cancer research while strengthening brand purpose and customer affinity. Whether you’re activating in-store, online, or both, the V Foundation team is here to support you every step of the way.
Common Ways to Activate a Retail Promotion
- At-Register Donations & Round Ups: Invite consumers to make a difference at checkout. At-register programs make giving simple and accessible by allowing consumers to round up their purchase to the nearest dollar or add a fixed donation amount at checkout. These small moments of generosity add up quickly and allow consumers to feel directly connected to the fight against cancer.
- Online Donations: Engage consumers wherever they shop. Online donation campaigns allow them to support the V Foundation through a dedicated donation page or add-on donations during e-commerce checkout.
- Percentage of Sales: Tie impact directly to sales! With a percentage-of-sales promotion, a portion of revenue from designated products, time periods of purchases, or locations is donated to the V Foundation. Easily communicate support to your consumers through compelling marketing and signage.
- Our team is here to help ensure your retail campaign is a success!
More detailed information and graphics are coming soon. In the meantime, please contact [email protected] to get started to align on timing and goals, receive guidance on messaging, assets and necessary legal support.
