Ciara is a Grammy Award winning singer/songwriter, entrepreneur, and philanthropist. During her seventeen-year career, she has sold over 23 million records and 22 million singles worldwide, including chart-topping hits “Goodies,” “Ride,” “Oh,” “1, 2 Step,” “I Bet,” and “Level Up.” The latter transformed into a defining moment for the culture with the subsequent movement it incited clocking over 300 million views on YouTube and garnering Platinum certification from the RIAA.
At the vanguard of the fast-changing music industry, Ciara continues to make one power move after another. She formally launched Beauty Marks Entertainment (BME) as a boundless platform for her music, media, film, fashion, philanthropy, technology, and entrepreneurial pursuits. The company’s business model was built on fully supporting the artist and the female-led enterprise places Ciara at the forefront of forward-thinking entertainers taking an entrepreneurial approach to their careers. Along with advancing a new paradigm sure to reshape the industry landscape, BME has already empowered Ciara to reclaim her narrative and realize her vision more completely than ever before.
In 2019 Ciara released Beauty Marks, her seventh full-length album and first for her own Beauty Marks Entertainment. She went on to host and perform at the 2019 American Music Awards.
In 2020, Ciara along with husband Russell Wilson, launched The House of LR&C, a new concept in retail with a focus on doing good. The house was built with a mission to democratize the retail industry and create large scale positive change. The House of LR&C brands include Good Man Brand, Human Nation and LITA by Ciara.
Ciara is not only known for her vocal talent and dance moves (her videos have been viewed over 2 billion times), but she has starred in both film and television roles. In addition, Ciara has held brand partnership deals with Equinox and Pandora, and was formally a Global Brand Ambassador for Revlon. As longtime muse for several high-fashion designers, Ciara has not only been the face of various campaigns but she has graced the covers of numerous fashion and lifestyle magazines (most recently January 2021 cover of Self, March 2021 cover of GQ).
Ciara is a devoted wife and mother of three as well as a philanthropist who sits on the board of the Why Not You Foundation which she shares with her husband Russell Wilson. The foundation is a nonprofit dedicated to education, children’s health, fighting poverty and empowering today’s youth to lead with a “why not you” attitude. In March of 2022, Ciara and Russell became New York Times Bestselling authors with the release of their first children’s book “Why Not You” (Random House) which was inspired by the work they do through their foundation.