Founders Dave Coulier & Pat Greene Announce New Digital Marketplace For Toxin-Free, Holistic Wellness Products

[December 2, 2025] — Actor, comedian, and wellness advocate Dave Coulier, along with his co-founder and partner Pat Greene, today announced the official launch of AwearMarket.com, a new digital marketplace dedicated to toxin-free, holistic wellness products.

AwearMarket was born from a deeply personal chapter in Dave’s life. In October 2024, he publicly shared his diagnosis of stage 3 Non-Hodgkin Lymphoma—a period of time that inspired a profound shift toward natural, toxin-free living.

“AwearMarket grew out of one of the toughest moments of my life, but also one of the most eye-opening,” said Dave Coulier. “When I started focusing on toxin-free, natural living, I felt a real shift—not just physically, but emotionally. I wanted to share that feeling with others. AwearMarket is here to help people make small, healthy choices every day, with products they can trust and a community that supports them.”

The platform debuts on Giving Tuesday, December 2, 2025, intentionally aligned with the kickoff of the V Foundation for Cancer Research V Week (December 2–14), reinforcing AwearMarket’s mission-driven commitment to community, wellness, and giving back.

A Marketplace Inspired by Natural Living—and Built on Trust

Offering a thoughtfully curated range across Food, Home, Hygiene, Apparel, Pets, Beauty, and Kids, AwearMarket features a curated selection of toxin-free products across categories like natural dog food, clean makeup, protein bars, wellness essentials, and outerwear. The platform partners with small businesses around the world, uplifting independent makers and artisan brands committed to purity, transparency, and ethical practices.

“AwearMarket isn’t just a marketplace—it’s a community,” said Coulier. “We’re here to lift up small businesses doing things the right way and to give people a trustworthy place to turn when they want to live more naturally.”

Every product featured on the marketplace undergoes careful review, and select items earn the AWEAR BADGE OF APPROVAL—a recognition awarded to brands that demonstrate outstanding commitment to wellness and ingredient integrity. These ambassador-sponsored products represent the best-in-class standard AwearMarket stands for.

A Mission With Heart: Partnering With the V Foundation in Support of Hockey Fights Cancer™

AwearMarket proudly partners with the V Foundation for Cancer Research to support groundbreaking, high-impact cancer research. At checkout, customers can choose to round up their purchase to the nearest dollar, with the rounded amount donated directly to the V Foundation in support of the Hockey Fights Cancer™ initiative.  When you give to the V Foundation, 100% of direct donations goes directly to cancer research.

“Supporting cancer research is personal for me,” Coulier added. “Teaming up with the V Foundation through AwearMarket lets us give back in a meaningful way while helping people live cleaner, healthier lives. Every small step matters, and I’m proud that AwearMarket can be part of that.”

About AwearMarket

AwearMarket is a digital marketplace founded by Dave Coulier, inspired by his personal commitment to natural, toxin-free, health-focused living. Built on trust, integrity, transparency, and optimism, AwearMarket champions small businesses and empowers people to make clean, healthy choices—one product at a time. The platform offers a curated selection of wellness products from around the globe and proudly supports the V Foundation for Cancer Research.

Learn more at AwearMarket.com

Follow on Instragram at @awear.market

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach, ESPN commentator and member of the Naismith Memorial Basketball Hall of Fame. The V Foundation has funded over $458 million in game-changing cancer research grants in North America through a competitive process strictly supervised by a world-class Scientific Advisory Committee. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations is awarded to cancer research and programs.  The V team is committed to funding the best scientists to accelerate Victory Over Cancer® and save lives. To learn more, visit v.org or donate today at v.org/DaveCoulier.

General Cancer Research Facts

In the U.S., an estimated 40 out of 100 men and 39 out of 100 women will develop cancer during their lifetime.  Over the next 15 years, the number of people who have lived 5+ years after a cancer diagnosis is projected to increase 53%, reaching 19.2 million survivors.

At least 40% of newly diagnosed cancers in U.S. adults are potentially avoidable.

For press inquiries, interviews, or additional information about AwearMarket.com, please contact Polk & Co. at [email protected]

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