The V Foundation for Cancer Research, a top-rated cancer research charity, is excited to announce fundraising initiatives this month. Coinciding with college basketball’s championship season, Constellation Brands Beer Division, Constellation Wine and Spirits Division and Apple Gold Group will celebrate the late Jim Valvano’s “Don’t Give Up . . . Don’t Ever Give Up!”® spirit by offering numerous ways to involve supporters dedicated to declaring Victory Over Cancer®. Contributions from these initiatives will help the V Foundation fund the nation’s most innovative researchers.
“Having incredible partners makes such a difference in our ability to fund groundbreaking cancer research,” said Norm Bowling, the V Foundation’s Chief Revenue Officer. “Working together as a team significantly increases the amount we can raise, and that means more grants can be funded and progress can be made faster. We are truly grateful for our partnerships that work toward Victory Over Cancer®.”
This championship basketball season marks a special time for the V Foundation. Thirty-five years ago, Jim Valvano and the NC State University Wolfpack won the 1983 NCAA National Championship. Constellation Brands Beer Division and Corona have created the “Buzzer Beater Challenge” to raise awareness of the V Foundation. Participants create their own buzzer beater shot and challenge friends through social media, by following @CoronaUSA and using the hashtag #BuzzerBeaterChallenge.
In addition to the “Buzzer Beater Challenge,” Constellation Brands Beer Division’s promotion “Hoops for Hope,” marks the beginning of the eighth year of fundraising for the V Foundation. “Hoops for Hope” runs from March 1 to April 2. Constellation Brands Beer Division will make a donation to the V Foundation for each purchased case, or equivalent of a case, of Corona Extra or Corona Light. Constellation Brands Beer Division has raised more than $13 million for the V Foundation.
Constellation Wine and Spirits Division is also participating in “Hoops for Hope” in their Southeast Region. From February 1 to April 30, Constellation Wine will include point-of-sale case cards, coupons and other promotional support. Constellation Wine has committed to a $30,000 donation to the V Foundation.
Since 2006, Apple Gold Group has raised more than $1.4 million for the V Foundation through their March Hoops Fundraiser and other initiatives. Continuing this year, from March 6 to April 2, guests at 46 Apple Gold Group-owned Applebee’s restaurants across North Carolina will be invited to participate in the 12th annual March Hoops Fundraiser. For each $1 donation, fans will receive a paper basketball to decorate in the spirit of their favorite team participating in the national championship tournament.
The V Foundation has proudly awarded more than $200 million for cutting-edge cancer research. The V Foundation holds a 4-star (highest) rating from Charity Navigator, America’s largest evaluator of charities, and is among the top 4% of cancer charities of all charities evaluated. The V Foundation is a GuideStar platinum-rated charity.