V Foundation for Cancer Research Announces the “We Give 100%” PSA Campaign
The V Foundation for Cancer Research is thrilled to announce the launch of its new national Public Service Announcement campaign, “We Give 100%.”
The campaign focuses on what makes the V Foundation truly unique - that 100% of every dollar donated goes to lifesaving cancer research. The campaign showcases the incredible team it takes to achieve Victory Over Cancer®, featuring Cancer Survivor Chaunté Lowe and V Foundation Grantee, Aparna Bhaduri, Ph.D.
The new series of PSAs is available in 6-, 15-, 30- and 60-second video and audio formats and will run across the United States on TV, radio, digital and print media, encouraging us all to give 100% to accelerate Victory Over Cancer® and save lives.
The V Foundation worked with GSD&M to develop the campaign, which positions the fight against cancer as a team sport, inspired by our sports heritage and founder, Jim Valvano. Every effort counts, whether it’s a major donation, a small contribution, or simply raising your voice to spread the message.
